MIK FESTIVALConceptual project
Art direction
Brand identity
The redesign of the visual identity of this Korean music festival is a recreational conceptual project. As a k-pop fan I didn't feel that the current identity of the festival was the most appealing, so I made the decision to experiment creating a visual identity for it.
The original visual identity of the festival itself has no problem per se, I just think it's an identity that ties too deeply into the trends of the moment, namely Y2K. As such, it's not an entity that is versatile in the long run .
