stålConceptual project
Art direction
Brand identity
From Swedish for stainless steel, stål is a jewellery brand focused solely on the material it is named after. Based on a single metal, the brand thus represents the simplicity but also the strength of the material.
The logo is quite simple in its form and composition.
However, it is its final finish imitating chrome that brings it to life and lives up to its meaning. To further express this powerful simplicity, the colour palette is quite minimalist but striking, relying on just 3 colours.
